🥄 El Mordjene: the hazelnut cream that will thrill your taste buds (and TikTok)!

Imagine a spoon plunging into a melting cloud of hazelnut... Now, imagine that spoon traveling around the world. That's exactly what happened to El Mordjene, the Algerian spread that captivated everyone, from the Maghreb to Quebec.

The Buzz from Algeria

It started as a simple hazelnut cream—but not just any hazelnut cream. El Mordjene is the star product of the Algerian brand Cebon. Its signature: an ultra-creamy texture and a taste reminiscent of the melting heart of a Kinder Bueno.

TikTok Takes Over

Everything changed with social media: videos of people tasting it live, spreading it, cooking with it, or eating it by the spoon. The hashtag #ElMordjene exploded, and the comments were always the same: "Where can I buy it?"

A Product That Became Hard to Find

El Mordjene cream was withdrawn from the European market in 2024, not due to a quality issue, but because of sanitary regulations governing the import of dairy products from non-EU countries. This "unavailable product" status only amplified its reputation.

It's a good reminder that the availability of imported products often depends on regulations that have nothing to do with taste.

And How Does It Taste?

A smooth, flavorful spread, not too sweet, with a true toasted hazelnut flavor and no chemical aftertaste. It's simple: even the most skeptical end up licking the spoon.

Alternatives We Keep in Store

If the hazelnut-pistachio-creamy profile attracts you, we have what you need at Jujubes et Chocolats: Torku Dubai chocolate with pistachio and kadaif, Palm Bites with chocolate and pistachio, and Valse pistachio-milk chocolate.

We are at Galeries Saint-Hyacinthe (entrance no. 2). Delivery across Canada — free for orders over $55 — and free in-store pickup, with no minimum purchase.