🥄 El Mordjene: the hazelnut cream that will thrill your taste buds (and TikTok)!

Imagine a spoon dipping into a cloud of melting hazelnuts... Now imagine that spoon going around the world. That's exactly what's happening to El Mordjene , the 100% made-in-Algeria spread that's got everyone hooked, from the Maghreb to Quebec!

✨ The buzz from Algeria

At the beginning? A simple hazelnut cream. But not just any hazelnut cream! El Mordjene is the gourmet gem from the Algerian brand Cebon. Its mission: to make your taste buds dance with an ultra-creamy texture and a taste reminiscent of… the famous melting heart of Kinder Bueno! Yes, we dare to say it. 😍

But how did this little bomb of sweetness become THE product to have in your pantry?

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📱 TikTok on fire, influencers in a trance

It was while scrolling that everything changed: videos of influencers tasting El Mordjene live, spreading it, cooking it, or even eating it… with a spoon (no judgment, we do the same). The result? The hashtag #ElMordjene exploded, and the comments poured in:

“But where can I buy it?!?”
“It’s even better than Nutella 😱”
“We want Canada!”

And there… it’s the tidal wave. 🌊

🚫 Forbidden but irresistible?

Yes… El Mordjene cream is currently banned from sale in the European Union due to regulations related to milk. The result? It's become a cult product, almost underground … like a forbidden treat. And like anything forbidden… it makes you want it even more. 🤫

🇨🇦 Quebec is also cracking

Here in Quebec, foodies were quick to jump on the bandwagon. Small shops import the cream drop by drop, and each jar is greeted like gold. People travel across town just to get their hands on it, and some talk about it as if it were a secret treasure.

🍫 And how does it taste?

A smooth , fragrant , not-too-sweet paste with a real roasted hazelnut flavor... all without a chemical aftertaste. It's simple: even the most skeptical end up licking the spoon.

💡 Tip: What to do with El Mordjene?

• On a hot pancake (guaranteed effect)

• In a latte for a hazelnut twist

• As frosting on a cupcake

• Or simply… with a spoon, when no one is looking 👀

🎉 In summary

El Mordjene is more than just a hazelnut cream: it's a little sweet revolution. Between virality, rarity, and true quality, it has everything going for it... and we haven't finished talking about it!