The Origin of Giving Candy on Halloween
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Halloween, this colorful and spooky holiday, has become synonymous with costumes, gloomy decorations, and, of course, candy. But where does this sweet tradition come from?
The Ancient Origins of Halloween
The story goes back to the ancient Celtic festival of Samhain, which marked the end of summer and the beginning of winter. Celebrated on October 31st, it was a time when Celts believed the spirits of the dead returned to Earth. To appease them, bonfires were lit and offerings were made.
The "Trick-or-Treat" Tradition
Over the centuries, Samhain merged with other traditions, including the Christian All Saints' Day. In the 1800s, the practice of "trick-or-treat" began to take shape: children dressed as ghosts and witches went door-to-door, asking for treats in exchange for the promise not to play tricks.
The Emergence of Candy
In the early 20th century, candy became the treat of choice. Three factors explain this:
- Industrialization — mass production made treats accessible and affordable
- Marketing — confectioners targeted Halloween as a commercial opportunity, with themed packaging
- Safety — from the 1960s-70s, individually wrapped candies replaced homemade treats, which parents considered less reliable
A Lasting Tradition
Today, "trick-or-treating" is well-established in North American culture and has spread elsewhere in the world. Children eagerly await this night when they can knock on neighbors' doors, dressed up and ready to collect an abundance of sweets.
Where to Buy Halloween Candy in Quebec?
At Jujubes et Chocolats, we prepare for the season with surprise bags, mystery boxes, and a selection of candies perfect for distribution — in addition to more "spooky" products for those who want to make an impression.
We are at the Galeries Saint-Hyacinthe (entrance no. 2). Delivery anywhere in Canada — free for orders over $55 — and free in-store pickup, with no minimum purchase.

