The (Secret!) Art of Creating Candy: How the Industry Chooses Flavors and Textures

We've all tasted a candy that made us say, "Who thought of mixing cherry and cola?" Behind every new product lies a whole world of tests, debates, and laughter in the lab. A deep dive into the world of confectionery.

1. It all starts with trends

Even before getting out the pots and pans, manufacturers analyze what's working: what's circulating on social media? Do people want spicy, sour, or "total mystery"? Sometimes, a flavor is born just from a gamble—that's how we end up with pickle-flavored candies. And it works.

2. Taste experts step in

Once the idea is found, professional flavorists—yes, that's a real job—test natural, artificial, or downright wacky flavors. They seek the balance between pleasure, surprise, and the desire to come back for more.

3. The science of crunch and chewiness

Candy isn't just about taste: texture is crucial. Hard, soft, tingly, crunchy, melting—everything is tested in the lab so that the mouthfeel is exact. There are even chewing machines that replicate human mastication to validate a texture.

4. Colors aren't just for show

A candy is first eaten with the eyes. Manufacturers choose flashy or pastel colors depending on trends and the target audience. Sometimes, the color doesn't even match the flavor—just to throw people off, as with "mystery" products.

5. Real-life testing

Before launch, taste tests are conducted with groups: children, teens, adults. Reactions are noted—grimaces, smiles, "yuck," and "give me more." Only candies that are unanimously loved… or frankly divisive make it to market. A product that leaves people indifferent is a commercial failure.

6. What then? We start over

The world of candy never stops: every year, hundreds of new flavors are tested worldwide. Some become cult favorites, others fade into oblivion.

Our role in all this

At Jujubes et Chocolats, our work begins where theirs ends: we taste, sort, and stock the worthwhile new products. This is how items like freeze-dried candies, Dubai chocolate, and viral sodas end up on our shelves long before the big chains.

We are at Galeries Saint-Hyacinthe (entrance no. 2). Delivery across Canada — free for orders over $55 — and free in-store pickup, no minimum purchase.