Milka: the chocolate that melts the hearts of people worldwide

There are some chocolates you recognize at first glance. The purple cow, the lilac wrapper, that square that melts slowly in your mouth—Milka is an institution. But where does this brand come from, and why is it so beloved around the world?

A story that begins in 1901

Milka is a European brand founded in 1901 by the Suchard company in Switzerland. The name is a contraction of MILch (German for milk) and KAkao (cocoa). From the beginning, the brand focused on extra-smooth milk chocolate made with Alpine milk—a promise of sweetness that hasn't changed in over a century.

The secret to its unique texture

What sets Milka apart is its particularly creamy milk chocolate. The proportion of milk is higher than in most chocolates, giving it that smooth, melting texture that has captivated generations. It's far from hard, brittle chocolate: Milka melts, envelops, and comforts.

European editions we never see here

In Europe, Milka comes in dozens of variations that never cross the Atlantic: melting centers, integrated biscuits, collaborations with other brands. Our current favorite is the Milka Cherry Cream—a melting cherry center enveloped in ultra-creamy milk chocolate. The sweetness of the chocolate meets an irresistible fruity touch.

Where to buy imported Milka chocolate in Quebec?

At Jujubes et Chocolats, we seek out European editions that you can't find in grocery stores. We are at Galeries Saint-Hyacinthe (entrance no. 2), with delivery across Canada—free for orders over $55—and free in-store pickup, with no minimum purchase.