Red Bull: Everything You Need to Know (And no, taurine is NOT bull's urine! 😂)
Since its launch in Austria in 1987, Red Bull has become much more than just an energy drink: it's a global icon. Here's everything you need to know about the favorite drink for late nights and busy days.
Where does Red Bull come from?
Red Bull was created by Dietrich Mateschitz, an Austrian entrepreneur inspired by a Thai drink called Krating Daeng — which literally means "red bull." He adapted the recipe for the Western market and launched the brand in Austria in 1987. Today, Red Bull is sold in over 175 countries.
What gives Red Bull its energy?
- Caffeine — 80 mg per can, equivalent to an espresso
- Taurine — an amino acid that supports muscle function
- B Vitamins — essential for energy metabolism
- Sugars — for a quick boost (or zero sugar for Sugar Free editions)
Taurine: no, it's not bull urine
Let's clear things up once and for all. For years, a persistent rumor has circulated: "taurine is bull urine." Absolutely not.
Taurine is an amino acid, a molecule naturally present in the human body — especially in the brain, heart, and muscles. It gets its name from the Latin Bos taurus (the bull) because it was first discovered in ox bile in 1827. But the taurine used in energy drinks is synthesized in a laboratory: no animals involved.
Your own body produces it naturally. It can also be found in fish, seafood, and meat.
What are limited editions?
Red Bull regularly launches colorful editions with unique and exclusive flavors, often limited to certain markets. Once sold out, they usually don't return. That's what makes them interesting to collect and taste side-by-side.
Red Bull and sports
The brand is not limited to drinks: it's also known for its Formula 1 team, its extreme sports athletes, and its spectacular events like the Red Bull Flugtag. Its slogan "Red Bull Gives You Wings" is one of the most recognized advertising campaigns in the world.
Where to find limited edition Red Bulls in Quebec?
At Jujubes et Chocolats, we import editions that aren't available in local convenience stores: Winter Edition, Sugar-Free Pink Edition, Green Edition, Sea Blue, Ruby Edition, and others depending on arrivals.
We are located at Galeries Saint-Hyacinthe (entrance no. 2), with delivery across Canada — free for orders over $55 — and free in-store pickup, no minimum purchase.
